BRANDS + PEOPLE + CULTURE

Brand and product positioning

Brand blueprint

Portfolio planning

Concept writing

Category audit

Segmentation

Brand character

Naming

Communication/ advertising

Target audience deep-dives: ethnographies, focus groups, online communities

Behaviorial understanding and consumer shadowing

Identification of new cohorts

Organic recruitment 

Stakeholder interviews

Creation of branded Virtual Reality concepts for exploration by consumers using headsets

Trend forecasting

Semiotics

Innovation

Scenario planning

Expert interviews

White Papers