EXPERTISE

  • Brand and product positioning

  • Brand blueprint

  • Portfolio planning

  • Concept writing

  • Category audit

  • Segmentation

  • Brand character

  • Naming

  • Communication/ advertising

  • Target audience deep-dives: ethnographies, focus groups, online communities

  • Behaviorial understanding and consumer shadowing

  • Identification of new cohorts

  • Organic recruitment 

  • Stakeholder interviews

  • Creation of branded Virtual Reality concepts for exploration by consumers using headsets

  • Trend forecasting

  • Semiotics

  • Innovation

  • Scenario planning

  • Expert interviews

  • White Papers

Contact

Alexandre RICHARD

75010 Paris, France

brandspeopleculture@gmail.com

© Alexandre RICHARD