EXPERTISE

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BRANDS
  • Brand and product positioning

  • Brand blueprint

  • Portfolio planning

  • Concept writing

  • Category audit

  • Segmentation

  • Brand character

  • Naming

  • Communication/ advertising

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PEOPLE
  • Target audience deep-dives: ethnographies, focus groups, online communities

  • Behaviorial understanding and consumer shadowing

  • Identification of new cohorts

  • Organic recruitment 

  • Stakeholder interviews

  • Creation of branded Virtual Reality concepts for exploration by consumers using headsets

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CULTURE
  • Trend forecasting

  • Semiotics

  • Innovation

  • Scenario planning

  • Expert interviews

  • White Papers