Alexandre Richard
Taboos as predictors of future behaviors
A few years ago, I was given a fascinating professional challenge: trying to identify the future taboos of our society and the underlying...
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Alexandre Richard
- Nov 1, 2021
- 5 min
Will tomorrow's cities still have a soul?
From left to right: Dijon (France), New Orleans (USA), Chefchaouen (Morocco), Kyoto (Japan) I love architecture, buildings, decoration,...
53 views
Alexandre Richard
- Oct 14, 2021
- 6 min
French Gen Z's verbal tics: the "FAMILY"​ obsession
One way to better understand the latest generations is to listen to the words they’re using. With this article, I wanted to stop a bit on...
42 views
Alexandre Richard
- Mar 30, 2020
- 10 min
4 Futures for the post-Covid World (english version)
The following Scenario Planning work presents what I see as 4 potential Futures post-Covid. I wrote it at a time where we’re all looking...
595 views
Alexandre Richard
- Mar 27, 2019
- 2 min
Make diarrhea great again
Almost 100 years after its establishment, the P&G OTC brand for all-round stomach pain relief still never ceases to amaze me. It is...
63 views
Alexandre Richard
- Mar 27, 2019
- 3 min
The end of language... as we knew it
IKR. Askip. Mav. #l4l - familiar to you or not, those new linguistic constructs are amongst the most frequently used ones by Gen Z. The...
31 views
Alexandre Richard
- Mar 27, 2019
- 3 min
Pimp my Steak: when food meets makeup trends
Condiments have followed a great premiumization path over the past decade. Taking French mustard brands for instance, we can see the gap...
54 views
Alexandre Richard
- Sep 30, 2018
- 9 min
FaceReich
With this article, I’d like to study the behaviors of companies like Facebook and Instagram who now operate as Supra-States, meaning they...
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