Alexandre Richard
Taboos as predictors of future behaviors
A few years ago, I was given a fascinating professional challenge: trying to identify the future taboos of our society and the underlying...
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Alexandre Richard
Jan 13, 20230 min read
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Alexandre Richard
Nov 1, 20215 min read
Will tomorrow's cities still have a soul?
From left to right: Dijon (France), New Orleans (USA), Chefchaouen (Morocco), Kyoto (Japan) I love architecture, buildings, decoration,...
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Alexandre Richard
Oct 14, 20216 min read
French Gen Z's verbal tics: the "FAMILY" obsession
One way to better understand the latest generations is to listen to the words they’re using. With this article, I wanted to stop a bit on...
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Alexandre Richard
Mar 30, 202010 min read
4 Futures for the post-Covid World (english version)
The following Scenario Planning work presents what I see as 4 potential Futures post-Covid. I wrote it at a time where we’re all looking...
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Alexandre Richard
Mar 27, 20192 min read
Make diarrhea great again
Almost 100 years after its establishment, the P&G OTC brand for all-round stomach pain relief still never ceases to amaze me. It is...
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Alexandre Richard
Mar 27, 20193 min read
The end of language... as we knew it
IKR. Askip. Mav. #l4l - familiar to you or not, those new linguistic constructs are amongst the most frequently used ones by Gen Z. The...
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Alexandre Richard
Mar 27, 20193 min read
Pimp my Steak: when food meets makeup trends
Condiments have followed a great premiumization path over the past decade. Taking French mustard brands for instance, we can see the gap...
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Alexandre Richard
Sep 30, 20189 min read
FaceReich
With this article, I’d like to study the behaviors of companies like Facebook and Instagram who now operate as Supra-States, meaning they...
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