A few years ago, I was given a fascinating professional challenge: trying to identify the future taboos of our society and the underlying...

From left to right: Dijon (France), New Orleans (USA), Chefchaouen (Morocco), Kyoto (Japan) I love architecture, buildings, decoration,...

One way to better understand the latest generations is to listen to the words they’re using. With this article, I wanted to stop a bit on...

The following Scenario Planning work presents what I see as 4 potential Futures post-Covid. I wrote it at a time where we’re all looking...

With this article, I’d like to study the behaviors of companies like Facebook and Instagram who now operate as Supra-States, meaning they...

Almost 100 years after its establishment, the P&G OTC brand for all-round stomach pain relief still never ceases to amaze me. It is...

IKR. Askip. Mav. #l4l - familiar to you or not, those new linguistic constructs are amongst the most frequently used ones by Gen Z. The...

Condiments have followed a great premiumization path over the past decade. Taking French mustard brands for instance, we can see the gap...