Alexandre Richard Taboos as predictors of future behaviors A few years ago, I was given a fascinating professional challenge: trying to identify the future taboos of our society and the underlying...
Alexandre Richard 4 Futures for the post-Covid World (english version) The following Scenario Planning work presents what I see as 4 potential Futures post-Covid. I wrote it at a time where we’re all looking ...
Alexandre Richard 4 Futurs pour le Monde d'Après-Covid (version française) Ce travail de Scenario Planning présente 4 Futurs potentiels pour le monde d’après Covid. Je l’ai réalisé à un moment où nous cherchons t...
Alexandre Richard FaceReich With this article, I’d like to study the behaviors of companies like Facebook and Instagram who now operate as Supra-States, meaning they...
Alexandre Richard Make diarrhea great again Almost 100 years after its establishment, the P&G OTC brand for all-round stomach pain relief still never ceases to amaze me. It is count...
Alexandre Richard The end of language... as we knew it IKR. Askip. Mav. #l4l - familiar to you or not, those new linguistic constructs are amongst the most frequently used ones by Gen Z. The y...
Alexandre Richard Pimp my Steak: when food meets makeup trends Condiments have followed a great premiumization path over the past decade. Taking French mustard brands for instance, we can see the gap ...
