Alexandre RichardMar 27, 20197 minTaboos as predictors of future behaviorsA few years ago, I was given a fascinating professional challenge: trying to identify the future taboos of our society and the underlying...
Alexandre RichardNov 1, 20215 minWill tomorrow's cities still have a soul?From left to right: Dijon (France), New Orleans (USA), Chefchaouen (Morocco), Kyoto (Japan) I love architecture, buildings, decoration,...
Alexandre RichardOct 14, 20216 minFrench Gen Z's verbal tics: the "FAMILY" obsessionOne way to better understand the latest generations is to listen to the words they’re using. With this article, I wanted to stop a bit on...
Alexandre RichardMar 30, 202010 min4 Futures for the post-Covid World (english version)The following Scenario Planning work presents what I see as 4 potential Futures post-Covid. I wrote it at a time where we’re all looking...
Alexandre RichardSep 30, 20199 minFaceReichWith this article, I’d like to study the behaviors of companies like Facebook and Instagram who now operate as Supra-States, meaning they...
Alexandre RichardMar 27, 20192 minMake diarrhea great againAlmost 100 years after its establishment, the P&G OTC brand for all-round stomach pain relief still never ceases to amaze me. It is...
Alexandre RichardMar 27, 20193 minThe end of language... as we knew itIKR. Askip. Mav. #l4l - familiar to you or not, those new linguistic constructs are amongst the most frequently used ones by Gen Z. The...
Alexandre RichardMar 27, 20193 minPimp my Steak: when food meets makeup trendsCondiments have followed a great premiumization path over the past decade. Taking French mustard brands for instance, we can see the gap...